Who am I?

Personal Details

Profesional Profile

I have over 7 years of product management experience, five years of which has been in a senior leadership capacity.

I am a highly creative person who strives to find innovative solutions to everyday problems.
My CV

My Professional Background

Work Experience

2016January - 2017April

500px Inc.

Toronto

Director, Product

500px provides businesses with on-demand custom photography solutions, as well as quality stock imagery. 500px also provides a platform for photographers to grow their skills, increase their exposure, and earn money through selling their photos or completing custom photography assignments

Responsibilities include:

  • Working closely with 500px executives to provide leadership and guidance to the team (product, design, and engineering) and instill accountability and ownership in achieving business KPIs
  • Developing the product strategy for 500px’s enterprise products and services
  • Leading the strategy, prioritization, and execution of initiatives that drives the growth of 500px's photo licensing (Marketplace) and custom photography (Assignments) businesses
  • Developing and continually improving upon product management and design processes
  • Developing designs and requirements for features needed to satisfy clients’ unmet needs and working with a cross-functional team to build, test, learn, and go to market
Recent accomplishments:
  • Managed several of 500px’s high-impact initiatives, including new pricing and licensing structures, ID verification, and the unification of 500px community and marketplace platforms
  • Evolved 500px’s enterprise asset management software from beta, to one used by its largest clients
  • Worked closely with 500px innovation teams to incorporate machine learning and topic modeling algorithms into 500px Marketplace search

2012February - 2015December

ERTH Business Technologies Inc.

Toronto

Director, Solutions

(reporting to CEO & President of ERTH Corporation)

EBTi provides business process outsourcing services, billing, and market connectivity solutions, as well as web-based productivity tools, to energy marketers and utilities in North America

Responsibilities include:

  • Identifying new business opportunities and providing business solutions in conjunction with guidance on implementation and schedule
  • Leading discussions with potential customers; presenting customer feedback and business cases to appropriate stakeholders
  • Assisting with responses to RFPs, client proposals, and the development of the overall company long-term and short-term strategies
  • Creating mock-ups and prototypes, and coordinating with development, quality assurance (QA), and operations teams for resources
  • Coordinating first-time installation, evaluation, support, and development of new features, modifications, and revisions to ensure continuing success of the products
  • Implementing new processes to streamline and minimize repetition or duplication
  • Working closely with Client Services team as well as EBTi clients to gather information about customer needs and pain-points
  • Managing EBTi’s Quality Assurance and Business Analysis teams
Recent projects:
  • Product Manager for EBTi’s US market services, which successfully launched in states of Pennsylvania and New York in 2013 as well as EBTi’s online suite of applications, which successfully launched in Ontario in 2013. Was also responsible for creating the original prototype and initial front-end design of the application
  • Heavily involved in the development of EBTi’s 5-year strategic roadmap
  • Currently responsible for re-structuring EBTi’s QA department in order to increase efficiency while maintaining high quality

2011 January - 2012 February

ERTH Business Technologies Inc.

Toronto

Manager, Retail Markets

(reporting to Sr. Vice President & GM of EBTi Toronto)

  • Identified new products and services that can utilize existing processes and systems
  • Developed business cases and assist with negotiations
  • Identified third party solutions and partnering opportunities
  • Initiated proactive customer contact and established alliances with potential business partners to grow the company’s services and products
  • Consistently developed and expanded existing and new client relationships
  • Ensured clients were trained on the effective use of products and services within the areas of responsibility
  • Led ERTH Corporation’s Blue Ocean Strategy committee

2004 January - 2011 January

The SPi Group Inc.

Toronto

Manager, Energy Market Operations

(reporting to Vice President, Energy Markets)

  • Managed the Ontario operations teams, meeting all product and service delivery obligations (team of 12 individuals)
  • Was responsible for setting department budgets, timelines, resources, and metrics
  • Represented the company at the Ontario Energy Board (OEB) working group committee
  • Prepared and reviewed clients’ monthly invoices
  • Worked with both clients and SPi development team to create high-quality products and services
  • Performed reviews, goal assignments, recruitment, staff career planning, and other HR related activities
  • Was involved in strategic decision-making and overall management of the company

2011 January - 2012 January

TELTUB Inc.

Toronto

Web Designer

(part-time, reporting to CEO)

  • Re-designed Teltub’s customer portal, as well as Teltub’s home page
  • Worked closely with the CEO to design and develop landing pages for Teltub’s new products

My Education

Education

2015 July-

Advanced Competitive Strategy

Ludwig-Maximilians-Universität München (LMU)

2014 June

Negotiation and Leadership

Harvard Law School

2014 June

What Managers Can Learn from Great Philosophers

École Centrale Paris

2011 July

Blue Ocean Strategy

UCSI - Toronto

2009 August

Influence Skills: Getting Results Without Direct Authority

Learning Tree - Toronto

2003 April

Bachelor of Mathematics, Honours Computer Science

University of Waterloo
Software Engineering Option

Recommendations  [from LinkedIn]

  • Alessandro Dallafina

    Designer

    I have had the privilege of reporting directly to Babak who is some of the finest and talented managers I’ve met. He is ridiculously efficient at simplifying problems and creating a plan of action regardless of political issues and roadblocks. He has lead several tough projects with a great sense of leadership and ownership even through rough times. His ability to give and receive feedback is outstanding and he always ensures that all stakeholders are on the same page. He is a patient, flexible and a cooperating person. Above all, he has been a pleasure to work with.

  • Steve Taylor

    VP Energy Markets

    Babak made a tremendous contribution and was instrumental in the success of both the Client Services group and the overall business of SPi/EBT His entrepreneurial mindset and creativity in implementing cost effective solutions and client offerings directly enabled the development and growth of our service based business lines. In addition, Babak skillfully managed a diverse team of client service representatives, creating a cohesive group that expertly and efficiently operated our technology and served our customers. I highly recommend Babak and am certain he will be a valuable asset to any organization.

  • Marilyn Deduro

    Senior QA Analyst

    I had the pleasure of working with Babak in the last few years as a client. He is an excellent communicator and is extremely knowledgeable at what he does. It is amazing how quickly he could come up with creative solutions to our complex issues - and he delivers! He was one of the reasons why I joined ERTH Corporation and during my short stay, he proved himself to be a great leader. He positively motivates the team to work toward the common goal. I would love to work with him again if given another chance.

  • Clarissa Cheung

    Quality Analist

    Babak is extremely knowledgeable, reliable, and is an experienced professional in the energy industry. In addition, he possesses excellent interpersonal communication skills, which have allowed him to develop strong working relationships with clients and staff. His ability to problem solve when issues arise proves his ability to recognize problems, come up with solutions and implement them. I highly recommend Babak and I believe he would be a tremendous asset for any organization.

  • Ven Seshadri

    President and CEO

    I had the opportunity to work closely with Babak for several years at SPi, during which he created and managed the group that provided outsourced billing services to our clients. Babak is an extremely creative thinker who was instrumental in seamlessly managing all of the problems that typically arise during the introduction and growth of a new product or service line. Babak is also one of the best people managers that I have ever had the opportunity to work with. His greatest asset is his outstanding ability in identifying/hiring top talent, and in motivating and leading his staff to deliver superior results. His team consistently delivered best-in-class results, always had very high morale, and was constantly introducing new high-performers into the company.

What I’m best at

Skills & Knowledge

Business Knowledge

  • Product management
  • Strategic development
  • Contract negotiation
  • Client relationships
  • Product strategy / roadmap
  • Marketing strategy
  • Pricing models
  • SWOT analysis
  • Entrepreneurial mindset
  • Collaborative problem-solving
  • Design thinking
  • Agile development

Technical Knowledge

  • Java, Python
  • HTML, CSS (and Bootstrap)
  • Javascript, JQuery, PHP
  • SQL (Oracle, MySQL)
  • MSVisio, PowerPoint
  • Adobe Photoshop, Lightroom, Fireworks
  • SDLC, UML, agile development
  • JIRA Agile (GreenHopper, Tempo)
  • Mobile first, responsive design
  • Distributed programming
  • QA best practices
  • DJango framework,
  • Relational database models

Hobbies & Interests

  • Photography

    Photography

    Avid photographer (www.babakfoto.com). Especially enjoy studio and fine arts photography.

  • Movies

    Movies

    Kubrick, Coppola, Scorcese, Coen, Anderson.
    Norton, Garcia, McCovy, DeCaprio, Blanchet

  • Travel

    Travel

    Enjoy visiting new places.
    Most recently, Berlin and Amsterdam.

  • Music

    Music

    Classical and Jazz.
    Heifiz, Horowiz, Satie, Beethoven, Piaf, Brubeck

  • Advertising

    Advertising

    Under the Influence (podcast), Ads Of the World (website), Art of the Title, Dribbble

Contact

Get in touch

E-mail is the best way to get in touch with me.
Cheers



I'm also on social networks